Retail audits, store mapping and market research in Lebanon, Jordan, Iraq and Syria
Our teams walk the streets, record every point of sale and check the shelves, so you know the market before you move. You get outlet lists, coverage gaps and where competitors sit. Trade Map, our own platform, keeps it on a live map.
What's included
- 01Trade Map
- 02Retail census
- 03Point-of-sale mapping
- 04Retail audits
- 05Market studies
- 06Distribution & coverage analysis
- 07Brand & competitor availability
- 08Mystery shopping
Mapping reports ran for
Questions
What is a retail census?
Our teams walk every street in a territory and record each point of sale: its type, size, class and location. You get a full count of the market, not a sample.
How do you make sure the data is right?
We split the territory into zones, assign trained enumerators, and supervise and spot-check every zone before the data is delivered.
What does a retail audit cover?
Availability, facings, prices and promotion compliance, reported outlet by outlet with shelf photos, so results can be compared from one visit to the next.
Can you show where my brand is missing?
Yes. We match your sales or distributor data against our outlet universe and give you gap lists by area, outlet type and class, ready for a crash cover or a sales push.
What is Trade Map?
Our own retail-intelligence platform. Every traditional-trade outlet is geo-tagged, typed and classed A, B or C, on the web and on mobile, with 19,242 outlets mapped in Lebanon.