Pragma GroupPragma Group
Activate · BTL Activation

In-store and outdoor BTL activations in Lebanon, Jordan, Iraq and Syria

We put your product in people's hands where they shop, study, relax and gather. Trained promoters run the activation and record every contact. Our own Kitchen Truck and TukTuks take a brand to streets a stand cannot reach.

Brief us
Available in Lebanon Jordan Iraq Syria
Promoters in yellow Lipton T-shirts beside a branded jeep with a giant can on its roof
Promoters in yellow Lipton T-shirts beside a branded jeep with a giant can on its roof
KitKat promoters in red costumes at a launch stand inside a mall
KitKat promoters in red costumes at a launch stand inside a mall
Women holding Maggi signs at an in-store Maggi cooking event
Women holding Maggi signs at an in-store Maggi cooking event
TUC mascot and promoters sampling at a beach resort
TUC mascot and promoters sampling at a beach resort
Lipton booth with promoters talking to passers-by
Lipton booth with promoters talking to passers-by
Maggi food van serving skiers in the snowy mountains
Maggi food van serving skiers in the snowy mountains
Mazola sampling van with visitors at its window
Mazola sampling van with visitors at its window
Nido stand with promoters inside a shopping mall
Nido stand with promoters inside a shopping mall
Nesquik promoters serving milk at a sampling stand
Nesquik promoters serving milk at a sampling stand
Giant Savia bottle and runners at a marathon village
Giant Savia bottle and runners at a marathon village
Halabi-branded TukTuk wrapped with nut packs
Halabi-branded TukTuk wrapped with nut packs
Children holding up leaflets beside mascots during a school visit
Children holding up leaflets beside mascots during a school visit
Product briefing for an audience in a hotel hall
Product briefing for an audience in a hotel hall

What's included

Some brands we've activated

Questions

Where can you run activations?

In supermarkets, on streets, at malls and events, in schools and universities, on beaches and in resorts, and at iftar tables and souks during Ramadan.

What are Kitchen Truck and My TukTuk?

Our own mobile units: a kitchen truck for live cooking and branded TukTuks. They are dressed for your campaign and driven to the streets, events and neighbourhoods you pick.

Who runs the activation on the day?

Our own trained teams, from promoters to supervisors. Promoters are trained on your product before they start.

Do you handle the stand, permits and logistics for a launch?

Yes. We handle the stand, the crew, the permits and the logistics, then report attendance and results.

What do I get at the end?

A record of the activity. Promoters log every contact, and in-store teams report sales and stock at the end of each day.

All questions →

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