Questions clients ask us
Short answers about where we work, what we do and how to start. If your question isn't here, brief us.
What does Pragma Group do?
Field marketing, retail execution and market research for FMCG brands, in three lines: Map (Technology & Research), Sell (Sales & Retail Execution) and Activate (BTL Activation).
Which countries do you work in?
Lebanon since 1993, Jordan since 2019, Iraq since 2021 and Syria since 2026. Our head office is in Beirut.
How long have you been doing this?
Since 1993. It started with outdoor and in-store marketing for food and consumer brands in Beirut.
Who carries out the work?
Our own trained teams, from promoters to supervisors.
How do I know what happened in the field?
Every activity comes back as a record. Visits are logged with the time, location and photos, and you see them in regular reports.
What is Trade Map?
Our own retail-intelligence platform, with 19,242 outlets in Lebanon visited and classified. Field visits are starting in Baghdad and Damascus.
What is a crash cover?
A fast push to get a product into as many outlets as possible in a short time, usually for a launch or to close a gap found in research.
Can you run activations in schools, on beaches or during Ramadan?
Yes. We run programmes with schools and universities with the right permissions in place, summer teams on beaches and in resorts, and iftar tables and souks during Ramadan.
Which brands have you worked with?
200+ brands, including Nestlé, Henkel, Philip Morris International, Kiri, Lipton and Starbucks. You can search all the logos on our homepage.
How do I start?
Send us a brief through the form on our homepage, email info@pragmagrouplb.com or call +961 1 547 334.